Our Why
Not with a business plan. With skin.
As a hairstylist, I had spent over a decade standing beside people at the moment they feel most themselves, and fragrance is part of that moment. But every time I wore it, my skin answered back. Redness. Itching. That tight, angry feeling that means you are going to be uncomfortable for the rest of the day.
So I did what a lot of people with sensitive skin do. I stopped. I put fragrance in the drawer and decided it was not for me.
Then I got tired of that being the answer.
The question nobody was answering
When you start reading fragrance ingredient lists, the first thing you notice is that you mostly cannot. One word, fragrance, or parfum, can stand in for a long list of things you never get told about.
That is not a conspiracy theory. It is how the category is allowed to label itself.
A 2024 study in the journal Cosmetics analyzed ten commercially available name brand perfumes. All ten met the established scientific criteria for endocrine disruptors. The compound groups it pointed at were parabens, UV filters, phthalates and synthetic musks.
We are not going to tell you what that means for your body. We are not doctors and we will not pretend to be.
What we will tell you is what we do about it, and then show you the list so you can decide for yourself.
Let us talk about that first ingredient, because it looks scary
The first thing on our fragrance label is SD40B. Nobody knows what that means, so here it is in plain English.
So why is there alcohol in perfume at all?
It picks up the scent, drives it onto your skin, then disappears into the air within about a minute and leaves the scent behind. That is the whole job. No alcohol means it does not spray, it does not dry, and it does not open up on you. It just sits there like baby oil.
Every perfume you can spray has it. The one on your dresser right now has it. It might be called alcohol denat, or SD alcohol, or ethanol, but it is the same thing wearing a different name tag.
And what does denatured mean? It means they put something in the alcohol that tastes absolutely disgusting, on purpose, so nobody can drink it. That is literally all it means. Not drinkable, still perfectly fine on your skin.
Open up most perfume bottles and the base is two things. Alcohol and water. That is the truck and nothing else. Ours has two more things riding along in it.
Leaf Juice
(Vegetable, Kosher)
Both are humectants. Fancy word, simple job: they pull water toward your skin and hold it there. So while the alcohol is doing its delivery job and leaving, the aloe and the glycerin stay behind with the scent.
Nobody makes you do that. It costs more and no customer would ever know. We do it because I have eczema, and I was not about to build something my own skin would fight with.
What we leave out
Not a marketing word. The actual list. If you want to look something up before it touches you, you should be able to.
Small on purpose
We blend in small batches. Not because we cannot make more, but because small batches are how a blend stays a blend instead of becoming a production run.
Some scents only exist in their season and then they are gone. That is not a scarcity tactic. Some things smell right in October and wrong in June, and we would rather let them go than water them down.
We are not trying to be in everyone's medicine cabinet. We are building something smaller and better than that. A society of people, all of them, who smell incredible and know exactly what they put on.
